BitStar Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO, CEO, which develops various businesses centered on the influencer marketing platform President and CEO: Taku Watanabe, hereinafter referred to as Bitstar’s animation business “Bitstar Anime” is an EARTH that develops a platform for co-creation of consumers. The short animation “Dekadeka!” for environmental education jointly with HACKS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Sumito Sekine; hereinafter referred to as “EARTH HACKS”) The official YouTube animation channel of “Dekabo” has started on Monday, March 2nd. BitStar will be in charge of production and operation, and will be released every week on Mondays, Wednesdays, Fridays, and Saturdays at 18:00.

BITSTAR will make use of the operational know-how cultivated in the production of YouTube animation so far to strongly support the growth of the channel.

 The background and aim of the launch of the short animation

In order to connect a sustainable society to the next generation, it is important to understand and take action by each consumer to realize a carbon-free society. BitStar says that delivering “enjoyable learning about the environment” to children who will lead the future will be the first step of behavior change. We have built a new model that sympathizes with the ideas of Hacks and utilizes YouTube-optimized IP development and animation management knowledge to combine “education” and “entertainment”.

Until now, BitStar has been providing a message for decarbonization through tie-ups with existing channels (“Peke Pekets! However, in order to provide a deeper and continually decarbonized social issue as “fun and easy-to-understand learning,” we have established a new YouTube channel.
In the future, we plan to expand on three platforms including TikTok and Instagram.
Bitstar Anime aims to further increase the brand value of “creating IP for children”.

“Deca-deka! Dekabo” YouTube Anime Channel Details

[Work information]
“Deca-deka! Dekabo” is a curious boy, Toto, and his partner, Ryukomin, and his twin sister, Nee. “Ne” is a short animation that challenges various wonders and challenges with a comical interaction with a good tempo.
The highlight of the story is the special ability “Decavolution” that brings new life to discarded items and waste and transforms it into something completely different. Unexpected developments awaiting children, such as the creation of the mysterious “Dekabo” from the simple waste, and the turning of unexpected items into useful items.
In addition, this work is not limited to just environmental learning, but also plans to deal with a wide range of themes that stimulate children’s intellectual curiosity.

◆ Delivery information
・YouTube

https://www.youtube.com/@decadeca-decarbo

・TikTok

@decadecadecarbo

・Instagram

https://www.instagram.com/decadecadecarbo

◆ Delivery schedule
The latest episodes will be released every week at 18:00 on Mondays, Wednesdays, Fridays and Saturdays.
Episode 2 will be released on Wednesday, March 4th!

■ Future prospects
Bitstar animation will continue to be “Deka Deka! Through the short animation of “Dekabo”, we will spread the “experience of learning about the environment” to more people and the world.

About the co-creative platform “EARTH HACKS”
“EARTH HACKS” operates a co-creation platform for realizing a carbon-free society by connecting consumers, including the Z generation, and other consumers and local governments. Providing a unique “Decabo Score” that displays the reduction rate (%) of CO2 emissions compared to conventional products, and promotes the visibility and spread of products with high environmental value. We provide a mechanism that allows consumers to contribute to decarbonization while having fun. In addition, we are developing various initiatives to accelerate de-carbon decay, such as the “Decabo Challenge,” which is co-created by companies and students through actual business issues, and the “Earth Hacks for Local,” a solution for government and local governments.

・Website

https://co.earth-hacks.jp/

・Instagram

https://www.instagram.com/earthhacks.jp/

・X

https://x.com/earthhacks2023

・TikTok

@decarbo46