Toei Animation Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President: Katsuhiro Takagi) is 70 founded in 2026 Before the anniversary, a new brand “ETERNA” with an eye on the further promotion of original animation production and the international development We announce the establishment of Animation (Etana Animation).
Prior to the launch of the brand, the short animated film “Amedama” (Original: Baek Hina, English: Magic Candies) produced by our company was released at the 97th Academy Awards (R). She was honored to be nominated for the short animation category. As a result, Toei Animation’s video production and expressiveness have been highly acclaimed internationally, and it has become a great achievement to show our creative stance toward the world.
With these achievements, we are once again taking on new challenges through ETERNA ANIMATION, based on our creative technology and passion that we have built over the years. Under this brand, we will establish a system to continuously disseminate original works full of creativity and artistry, and promote next-generation animation projects centered on the discovery and development of young creators.

■ What is ETERNA ANIMATION?

Brand Promise: “We will continue to create free and new animations that will remain in our hearts.”

The brand name “ETERNA (= eternity)” expresses the desire to “create an expression that will remain in the memory of the viewer.” The brand has five core values; originality/exclusive feeling/artistic The creative principle is artstry/quality/decency, and is the guideline for creating works.
Based on this philosophy, Toei Animation will continue to disseminate the next story, youthful talents, and the form of free and supple expressions toward the future through sustainable creative activities centered on original works.

 The first work is “Foxing: Kitsune-Tsuki”

The first project of “ETERNA ANIMATION” is the short animation “Foxing: Kitsune-Tsuki)” is scheduled to be completed and released in 2026.
The story portrays the inner transformation of the main character to the point where he “releases” himself, based on the universal theme of loneliness and illusions in modern society, and the universal theme of “confrontation with the self.”
Shinozuka was born in 1994. After graduating from Tokyo Zokei University, he joined Toei Animation and has attracted attention for his production style, which is consistently responsible for directing, storyboarding, and character design.
And the producer is Yoshihide Moriyama. So far, he has worked on a wide range of genres such as “ELEMON”, “TOKYO 7th Sisters ~ We are blue sky ~”, “Ring ni Kakero 1 Kagero 1, World Tournament”. Based on the philosophy of Animation, we will carefully nurture it as a work that appeals to the international market while making use of the creative power of creators.
The film market division “MIFA TALENT” of the Annecy International Animation Film Festival and Market held in June 2025 is the first in the world. Introduced on “Panel”. Director Shinozuka and Producer Moriyama will be on stage. We will talk about the production background of this work, the philosophy contained in “ETERNA ANIMATION”, and the prospects for future production of Toei Animation’s original works.

ETERNA ANIMATION “Kitsunetsuki” information
Directed by: Super Shinozuka (Toei Animation)
Production: Toei Animation
Production: Toei Animation

ETERNA ANIMATION official website: https://www.toei-anim.co.jp/eTERNA_ANIMATIO

ETERNA Animation Official X: https://x.com/eterna_anim

ETERNA ANIMATION Official Instagram: https://www.instagram.com/ETERNA_ANIMATION/

(C) TOEI Animation Co., Ltd.