Creative Yoko Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture) has decided to start the TV anime broadcast date of the original character “Shirotan” on Saturday, October 3, 2026. It will be broadcast on TV Asahi every Saturday from 4:29 pm, and each story will be distributed on the anime official YouTube channel.

In addition, about a month after the start of broadcasting, the ban on “Main Visual” will be lifted today, September 1st (Tuesday). Furthermore, from September 4th (Friday), we will start planning the “animation commemorative message board” project for the fan participation type. We have installed a board with a handwritten message from the gorgeous cast members including Aoi Yuuki at some of the directly managed stores that handle “Shirotan”, and we are looking for messages of support from fans. The messages you receive will be published on the official SNS of “Shirotan”.

 Shirotan and the others get along well and depart “fuwatto” with a balloon! TV animation “Shirotan” “Main visual” lifted

From today, September 1st (Tuesday), the “main visual” of the TV anime “Shirotan” will be released. We will start posting posters at the pop-up “Yokohama Porta Shirotan Fluffy Store” that is currently being held and stores that handle directly managed “Shirotan” nationwide.

“TV animation commemorative message board” project with the autographed colored paper of the cast members

As a countdown project for the start of broadcasting of the TV anime “Shirotan”, we will carry out a participatory project to liven up the start of the anime broadcast with fans.
Established a “TV animation commemorative message board” at 4 stores in the Kanto area. We will post a autographed colored paper with a handwritten message from the gorgeous cast members who play “Shirotan, Raccoinu, Sher Ramune”. At the store, you can write a message of support on a sticky note and paste it on the board to participate in the project.
We will introduce the collected messages and how the message board is completed on the official SNS of “Shirotan”.

・Board installation period: Friday, September 4, 2026 to the end of November
・Store details for board installation:

Installed Store/Benefit Panel (Character/Cast Sign)

Harajuku Takeshita Street Shirotan Softly Store
Shirotan / Aoi Yuuki

Ikebukuro Sunshine 60 Street Shirotan Fluffy Store (In Ikebukuro Sunshine 60 Street Pet Paradise)
Raccoinu / Shinyu Hanasaki

Yokohama World Porters Shirotan Softly Store & Mother Garden
Shell/ Rina Hidaka

LaLaport Tachikawa Tachikawa Flying Rotan Friends Museum
Ramune / Satose Iwai

 “TV anime original products” will be on sale nationwide from Friday, September 11th!

From September 11th (Friday), “TV anime original products” will be on sale at stores handling “Shirotan” directly managed nationwide and at the official online store. We will develop “stuffed animals” and “mascots” that give you a sense of the world of the anime.
https://sirotan.fun/topic/goods_tvanameseries/

Overview of the TV anime “Shirotan”

TV anime “Shirotan”
Broadcast starts on Saturday, October 3, 2026!
Every Saturday at 4:29 pm on TV Asahi

Cast
Shirotan: Aoi Yuuki
Raccoinu: Shinyu Hanasaki
Shell: Rina Hidaka
Ramun: Satose Iwai
Staff
Original: Creative Yoko
Director: Arisa Okada
Assistant Director: Atsuko Yamamoto
Series composition and screenplay: Kizutsuki Nao
Sound director: Chikako Yokota
Music: Shota Kowashi
Art director: Shizuka Goto and Michiyo Arakawa
Director of photography: Koichi Yokomakura
Sound effect: Kaori Yamada
Recording adjustment: Toshihiro Hayano
Sound production: Stayrak
Animation production: Resprit
Planning Produce: TV Asahi/Shinei Video

The TV anime “Shirotan” official website/SNS
Official website: https://www.tv-asahi.co.jp/sirotan/
Official YouTube Channel: https://www.youtube.com/@animesirotan_off
Official X: https://x.com/anime_sirotan
Official Instagram: https://www.instagram.com/sirotan_anime/
Official TikTok: https://www.tiktok.com/@sirotan_anime

<Rights notation>
(C) Creative Yoko/TV animation “Shirotan” production committee

 About “Shirotan”

“Shirotan” is an original character modeled after the “Tategotogo seal” that embodies our philosophy of “Nagomi, Heal, Hegemashi, Fureai”. Since its birth in 1999, we have delivered comfort and comfort to a wide range of customers with its rounded shape and gentle expression, with its soft touch and stuffed animals as its main products. Since 2017, the license business has begun in earnest, and has been popularly known as “relieved to be by your side” both in Japan and overseas.

■ “Shirotan” official website/SNS
Official site: https://sirotan.fun/
Official X (Shirotan Character): https://x.com/sirotanfunwari
Official X (Shirotan/Event Product Information): https://x.com/sirotan_fun
Official Instagram: https://www.instagram.com/sirotan_fun/